"NAPA is working to change how people think, feel, and act towards age and ageing by promoting the importance of positive ageing and supporting older people to take part in activities that defy ageism.

Positive ageing is an approach that recognises how our mindset and attitudes affect our physical and emotional wellbeing as we age. 

NAPA defines it as, “The process of maintaining a positive attitude, feeling good about yourself, keeping fit and healthy, and engaging fully in meaning activity and engagement as you age.” Many cultures and societies maintain negative ideas about ageing. Positive ageing seeks to combat this negativity by promoting the positive aspects of ageing and later life.
NAPA champions the importance of wellbeing, we are committed to providing opportunities for people to make the most of later life. Our Positive Ageing Campaign ‘Grow Old Disgracefully’, and the related ‘Living The Dream’ prize fund invites people to challenge ageist stereotypes and enable people to fulfil their dreams and ambitions. We encourage people of all ages to get involved and support the cause through volunteering, campaigning and fundraising with us.