Every year, through our extensive network of frontline services and army of volunteers, we work directly with thousands of this country’s most disadvantaged children – from helping families trapped in debt, child runaways and young carers, to stopping child sexual exploitation. In addition to this, through our ambitious campaigning and determination to put children at the centre, we challenge misconceptions, change attitudes and influence government policy.

MISSION AND VALUES

• Brave: We are brave, fighting injustice at every level, fearless in our determination to be listened to. We expose and directly address ‘hard truths’ and are determined to turn words swiftly into actions.
• Ambitious: We are ambitious for the lives of the children we work with. The pioneering work we do helps them and children across the country aspire to better lives.
• Supportive: We support children in their personal development and to build positive relationships. Together we enable children to reach their full potential and realise their ambitions.
• Trusted: We have been trusted for over a century to deliver care where it is most needed. We maintain that trust by being dependable and consistent in our approach and by fighting for change based on hard evidence.